Stefano Giovannoni

“Stefano Giovannoni is an excellent designer, extremely contemporary. If we look at what happens at a research level in design, he is a leader. Novelty takes place in Australia, Brazil and Paris but his attitude to consider merchandise as a game, to laugh about it, and transform it, at times into a comic strip and other into a Disneyland object, always gracious and captivating in form, is a very important Neo-Pop attitude which transforms the contemporary world into a sort of hyperrealist scene, typical of virtuality.